Here are 4 marketing “truths”, only one of which is true. Can you guess which one?
Jun
28
Lies, damned lies, and marketing statistics
In: brand loyalty, consumer segmentation, media, MTA, Multi Touch Attribution, programmatic advertising
4 Comments
Apr
13
Brand Loyalty, the link between attitudes and behavior…20 years later
In: brand equity, brand loyalty, branding, digital marketing, DMP, market research, programmatic advertising, research transformation
7 Comments
Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.
Dec
7
Hot marketing and research topics in 2015 and 2016 priorities
In: brand equity, customer journey, data driven marketing, digital marketing, market research, marketing, media, shopper journey, social media
Comments Off on Hot marketing and research topics in 2015 and 2016 priorities
The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers
Nov
25
One simple marketing metric? MASB and marketers need to keep looking
In: brand equity, branding, consumer segmentation, data driven marketing, digital marketing, market research
7 Comments
The new MASB brand metric won’t make marketing better. Here is the preferred alternative
Aug
17
How do you build brand meaning in a digital age?
In: branding, digital marketing, facebook, market research, shopper journey, social media, twitter
2 Comments
How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.