Build your media strategy around your consumer franchise, customers plus prime prospects, not around broad reach
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Blogroll
Nov
29
Over 26 years, evidence for targeting your advertising impressions
In: ad waste, addressabale advertising, advertising, audiences, programmatic advertising, ROAS, targeting
3 Comments
Jun
6
Sharpening marketing…the difference between segments and audiences and why it matters
In: audiences, media, segments, targeting
2 Comments
Best media strategy requires 1) get the segment right, 2) get the audiences right that deliver a high concentration of that segment.