Marketing and Research Consulting for a Brave New World
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What is needed is a new kind of approach that is built for integration …not another model to estimate parameters from digital exhaust or spreadsheet data.

How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago

Hey marketing research…in the age of data driven marketing, insights aren’t enough. You need to find the prediction question and address it. Here’s how…