Markov modeling is a better prediction approach than time series, and adds understanding of trends that time series analysis cannot deliver.
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- Death by a Thousand Cuts…how Markov analytics can reveal your brand’s Future
- Are You Only Doing Acceleration Marketing?
- How ad measurement can go very wrong and what to do about it
- Why you need to cut your Upper Funnel in half
- Economic significance eats statistical significance for lunch
- Why Broad Reach Media Plans Cause Brand Campaigns to Fail…and what to do about it
- Escape the Dead Zones…What’s Really Killing Your Ad Performance
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