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Using best in class math driven media tactics collectively can be expected to account for 70-75% of ad effectiveness at driving sales. Targeting alone can be as powerful as great creative at driving incremental sales

Is it time for a new kind of approach to estimating ad effectiveness?

In: A/B tests, advertising, baseball, Bayes, marketing mix modeling, marketing ROI, media, MTA, nate silver
Comments Off on Is it time for a new kind of approach to estimating ad effectiveness?

What is needed is a new kind of approach that is built for integration …not another model to estimate parameters from digital exhaust or spreadsheet data.

Best media strategy requires 1) get the segment right, 2) get the audiences right that deliver a high concentration of that segment.

More reach means your advertising will be less profitable. Move to ROAS-based media planning. Here’s how.

Enablement and better performance…now THAT’S one hell of a new value proposition for marketing research!

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