Marketing and Research Consulting for a Brave New World
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What is needed is a new kind of approach that is built for integration …not another model to estimate parameters from digital exhaust or spreadsheet data.

Best media strategy requires 1) get the segment right, 2) get the audiences right that deliver a high concentration of that segment.

More reach means your advertising will be less profitable. Move to ROAS-based media planning. Here’s how.

Enablement and better performance…now THAT’S one hell of a new value proposition for marketing research!

Here are 4 marketing “truths”, only one of which is true. Can you guess which one?

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