Discover math-driven marketing strategies to surpass industry averages and boost growth. Focus on targeting the Movable Middle, heavy users, and maximizing repeat rates to drive customer retention. Measure effectiveness, generalize findings, and refine media tactics to enhance advertising performance and achieve greater-than-average results in a competitive landscape.
Mar
17
How marketers can consistently out-perform the average
In: brand marketing, data driven marketing, MRX, ROAS, targeting
1 Comment
Oct
30
How marketers can successfully on-board multi-touch attribution
In: advertising, data driven marketing, data science, marketing ROI, MTA, Multi Touch Attribution
Comments Off on How marketers can successfully on-board multi-touch attribution
The MMA has produced a 5-stage marketer roadmap and 15 acceleration tools for successful and painless adoption of MTA.
Sep
9
How Netflix will transform brand marketing when it offers advertising
In: advertising, Amazon, brand marketing, data driven marketing, digital marketing, facebook, google, marketing ROI, Netflix, shopper marketing, targeting, TV, unified IDs
3 Comments
Netflix could create a best in class cross-device advertising platform to target the right BRAND-BUILDING narrative to the right person.
May
9
The future of multi-touch attribution
In: advertising, Amazon, data driven marketing, data science, Mobile marketing Association, Multi Touch Attribution, walled gardens
1 Comment
MTA adoption is growing, but restrictions on data sharing are creating barriers. Yet workarounds and a winning solution are possible.
Feb
6
Why does marketing fail so often and how can we do better?
In: advertising, data driven marketing, media, Mobile marketing Association, programmatic advertising, targeting
2 Comments
Enablement and better performance…now THAT’S one hell of a new value proposition for marketing research!