A new approach to contrast Movable Middle and broad reach media planning theories proves which is best.
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- Cracking the Ad Responsiveness Code: A Tale of Two Theories
- How my model beat Nate Silver at predicting the 2024 election results
- How to Improve Advertising Attentiveness
- Stop chasing reach…evidence that Movable Middles are the real gold mine
- The case for rethinking broad reach paid media plans
- Carry over effect of prior years of brand advertising on today’s sales
- What Oliver Anthony Can Teach Us About Brand Building
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Blogroll
Dec
28
Cracking the Ad Responsiveness Code: A Tale of Two Theories
In: advertising, advertising effectiveness, Movable Middle, Reach, targeting
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Sep
30
How to Improve Advertising Attentiveness
In: advertising, advertising attentiveness, advertising effectiveness, MMA Global, Movable Middle
Comments Off on How to Improve Advertising Attentiveness
The most certain way to get more consumers to pay attention to your advertising is by targeting advertising to those who give a sh!t about your brand.
Nov
19
Carry over effect of prior years of brand advertising on today’s sales
In: advertising, advertising effectiveness, advertising long term effects, Ally Bank, brand building, brand equity, brand marketing, Dynata, TransUnion
Comments Off on Carry over effect of prior years of brand advertising on today’s sales
Marketers now know that prior years of brand building can have a much bigger impact on current sales than previously thought.
May
19
Decoding advertising’s future…the Math, AI, wave
In: advertising, advertising effectiveness, AI, ChatGPT, Generative AI, Math, Movable Middle, targeting
1 Comment
Math and AI are optimizing tactics, refining targeting, and transforming creative processes for significantly improved outcomes.
Nov
29
Over 26 years, evidence for targeting your advertising impressions
In: ad waste, addressabale advertising, advertising, audiences, programmatic advertising, ROAS, targeting
3 Comments
Build your media strategy around your consumer franchise, customers plus prime prospects, not around broad reach