Marketing and Research Consulting for a Brave New World
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Marketers now know that prior years of brand building can have a much bigger impact on current sales than previously thought.

Math and AI are optimizing tactics, refining targeting, and transforming creative processes for significantly improved outcomes.

Build your media strategy around your consumer franchise, customers plus prime prospects, not around broad reach

Using best in class math driven media tactics collectively can be expected to account for 70-75% of ad effectiveness at driving sales. Targeting alone can be as powerful as great creative at driving incremental sales

Advertising’s role at helping customers to know how to think about your brand.