Marketing and Research Consulting for a Brave New World
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What is needed is a new kind of approach that is built for integration …not another model to estimate parameters from digital exhaust or spreadsheet data.

Test and learn…you’re testing but are you really learning?

In: A/B tests, advertising, causality, DISQO, Google ghost ads, RCT tests
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A/B testing can adjudicate a controversy about directing ad investment. But if not done right it becomes fake news.

The short and long of advertising…what marketers and researchers need to know

In: addressable marketing, advertising, brand marketing, media planning, performance marketing, The MMA
Comments Off on The short and long of advertising…what marketers and researchers need to know

Long vs. short term effects of advertising come from different consumers. Are you tracking campaigns the right way?

My body of most disruptive work, all in one place, available for free download

Targeting your own buyers and prime prospects with heavier media weight can increase sales by $100MM and build a stronger brand.

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