Marketing and Research Consulting for a Brave New World
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The same ad unit cannot be optimal for both performance and brand marketing. How to decide what your brand needs now via an ad guidance system.

The top priority for marketers? Learn how to build brands via digital media because TV is no longer enough.

Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.

6 key marketing priorities for 2017 plus how marketing research can embrace digital. Based on my top 10 blogs for 2016.

The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers

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