Started in 2010, Rubinson Partners, Inc. (RPI) has worked with over 70 marketers, media companies, research suppliers, and digital marketing firms to equip them for success in a digital age.
A sampling of RPI client assignments
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- With the MMA and Neustar, fueled by Numerator data, created a new brand growth framework based on targeting a segment we identified called the Movable Middle.
- For Viant and NCS, created a new targeting approach for digital that more than triples marketing ROI.
- For the Mobile Marketing Association, developed 15 MTA adoption acceleration tools.
- As part of Jolt!, tested 3rd party segments for accuracy (shocking results!)
- Designed a system for a leading CPG marketer that was engineered to double their ROAS.
- For Coca-Cola, consulted on the creation of the new “Brand Guidance System”, introduced globally
- For AOL and BBDO, supported groundbreaking research by InsightsNow as a consultant on SmartPhones usage motivations and situations to uncover app, and brand content opportunities
- For ShareThis and SMG, led one of the largest analyses of social media sharing behavior. See presentation ” Sharing is more than fans, friends and followers”
- Conducted workshops on digital marketing, consumer analytics, behavioral economics for shopper insights
- Designed contemporary marketing research methodologies for a digital age
- How Rubinson can help you drive growth in a digital age 2021 from Joel Rubinson
- A repository of my most important body of work from peer reviewed papers and white papers
