Marketing and Research Consulting for a Brave New World
Subscribe via RSS

Client work,kudos

Started in 2010, Rubinson Partners, Inc. (RPI) has worked with over 70 marketers, media companies, research suppliers, and digital marketing firms to equip them for success in a digital age.

A sampling of RPI client assignments

    • Movable Middles. With the MMA and Neustar, fueled by Numerator data, created a new brand growth framework based on targeting a segment we identified called the Movable Middle, now proven through case studies to be up to 23 TIMES more responsive to advertising.
    • Brand as Performance.  Discovering the power of building brand favorablity to generate an annuity of future purchasing.
    • For Viant and NCS, created a new targeting approach for digital that more than triples marketing ROI.
    • MTA adopton tools. For the Mobile Marketing Association, developed 15 MTA adoption acceleration tools.
    • Media strategies. Designed a system for a leading CPG marketer that was engineered to double their ROAS.
    • Brand trackers redefined. For Coca-Cola, consulted on the creation of the new “Brand Guidance System”, introduced globally
    • Improving the quality of AdTech. For Truthset, helped to develop and validate a method of inproving the fidelity of 3rd party ID lists offering specific demographic assertions.
    • Improving ad measurement. Consulting for DISQO, helped to design their ad testing offerings.
    • For AOL and BBDO, supported groundbreaking research by InsightsNow as a consultant  on SmartPhones usage motivations and situations to uncover app, and brand content opportunities
    • For ShareThis and SMG, led one of the largest analyses of social media sharing behavior.  See presentation ” Sharing is more than fans, friends and followers”
    • Conducted workshops on digital marketing, consumer analytics, behavioral economics for shopper insights
    • Designed contemporary marketing research methodologies for a digital age