Marketing and Research Consulting for a Brave New World
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Client work,kudos

Started in 2010, Rubinson Partners, Inc. (RPI) has worked with over 70 marketers, media companies, research suppliers, and digital marketing firms to equip them for success in a digital age.

A sampling of RPI client assignments

    • With the MMA and Neustar, fueled by Numerator data, created a new brand growth framework based on targeting a segment we identified called the Movable Middle.
    • For Viant and NCS, created a new targeting approach for digital that more than triples marketing ROI.
    • For the Mobile Marketing Association, developed 15 MTA adoption acceleration tools.
    • As part of Jolt!, tested 3rd party segments for accuracy (shocking results!)
    • Designed a system for a leading CPG marketer that was engineered to double their ROAS.
    • For Coca-Cola, consulted on the creation of the new “Brand Guidance System”, introduced globally
    • For AOL and BBDO, supported groundbreaking research by InsightsNow as a consultant  on SmartPhones usage motivations and situations to uncover app, and brand content opportunities
    • For ShareThis and SMG, led one of the largest analyses of social media sharing behavior.  See presentation ” Sharing is more than fans, friends and followers”
    • Conducted workshops on digital marketing, consumer analytics, behavioral economics for shopper insights
    • Designed contemporary marketing research methodologies for a digital age