Mar

18

How do you want your customers to think about your brand?

In: advertising, brand building, brand positioning, brand strategy, brand trackers, branding, CTV, Linear TV, online video, Patrick Hanlon, Primal Branding, Seattles Best, Starbucks
Comments Off on How do you want your customers to think about your brand?

Advertising’s role at helping customers to know how to think about your brand.

Feb

13

Which KPI is your best leading indicator of brand health?

In: brand equity, brand health, brand loyalty, brand trackers, Markov repeat rates, Repeat rate
2 Comments

The best measure of your brand being poised for growth or decline is your Markov repeat rate

Jul

7

Brand-building…what brand beliefs can you really move?

In: brand attributes, brand positioning, brand strategy, brand trackers, Movable Middle, trackers
5 Comments

Turn trackers into a predictive tool… input ad spending increases and alternative attributes