Marketing and Research Consulting for a Brave New World
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Necessary for brand growth is growing your customer base, but don’t assume your top advertising goal is to attract new customers. The best way to grow your customer base is through increased retention.

Advertising’s role at helping customers to know how to think about your brand.

The best measure of your brand being poised for growth or decline is your Markov repeat rate

Turn trackers into a predictive tool… input ad spending increases and alternative attributes