Necessary for brand growth is growing your customer base, but don’t assume your top advertising goal is to attract new customers. The best way to grow your customer base is through increased retention.
Aug
23
Are you doing all you can to retain your own customers?
In: brand trackers, customer relationships, customer retention, market research, media planning, Repeat rate, targeting
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Mar
18
How do you want your customers to think about your brand?
In: advertising, brand building, brand positioning, brand strategy, brand trackers, branding, CTV, Linear TV, online video, Patrick Hanlon, Primal Branding, Seattles Best, Starbucks
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Advertising’s role at helping customers to know how to think about your brand.
Feb
13
Which KPI is your best leading indicator of brand health?
In: brand equity, brand health, brand loyalty, brand trackers, Markov repeat rates, Repeat rate
2 Comments
The best measure of your brand being poised for growth or decline is your Markov repeat rate