Marketing and Research Consulting for a Brave New World
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May

9

The future of multi-touch attribution

In: advertising, Amazon, data driven marketing, data science, Mobile marketing Association, Multi Touch Attribution, walled gardens
1 Comment

MTA adoption is growing, but restrictions on data sharing are creating barriers. Yet workarounds and a winning solution are possible.

Aug

17

How do you build brand meaning in a digital age?

In: branding, digital marketing, facebook, market research, shopper journey, social media, twitter
2 Comments

How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.

Jan

16

How data-driven is your marketing RESEARCH?

In: advertising, big data, customer relationships, data driven marketing, data science, digital marketing, facebook, market research, marketing, programmatic advertising, research transformation, twitter
2 Comments

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

Nov

20

Conclusive proof that social media data predict sales…now what?

In: big data, branding, content marketing, facebook, listening, market research, social media
11 Comments

A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.

Sep

16

Six things marketers should do differently in an era of first party data

In: advertising, big data, digital marketing, facebook, market research, social media, twitter
4 Comments

First party data equals first party relationships. leveraging this is the #1 characteristic of marketing in the digital age.

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