Marketing and Research Consulting for a Brave New World
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About Joel

Joel (  is President and founder of Rubinson Partners, Inc. marketing and research consulting for a brave new world. Joel is the former Chief Research Officer of  the Advertising Research Foundation and a member of the faculty of NYU Stern School of Business where he created their first graduate level business course social media strategy.

Since 2010, Joel has helped equip 80 marketers, research firms, and digital media companies for success in a digital age. Joel currently functions as the MTA expert and SME on advanced analytics for the MMA Trade Association, in addition to a variety of consulting assignments at any point in time.

Movable Middles. To hear me speak about my latest breakthrough work on the Movable Middle Growth Framework, please check out this interview.

Empty calorie research. To hear my thoughts on how to add nutritional value to your insights, click here.

Joel is known globally for providing a unique mix of future-focused thinking, hands-on work product delivery, and ability to create productized offerings that leverage progressive survey approaches, digital, social, and first party data.(For sampling of client assignments, click here).

Prior to joining the ARF, Joel was Senior Vice-President, Head of Advanced Solutions for Synovate North America. Before that, Joel was Managing Director, Advanced Research for a leading brand consultancy, Vivaldi Partners.

Joel was at the NPD Group for many years, leading the creation of modeling approaches for brand equity management (BrandBuilder), new product forecasting (ESP), category management and designed many of their data collection and sampling methodologies as NPD switched to online research.  Joel started his research career at Unilever.

For more about my personal and professional journey, please see my YouTube interview by Matt Valle, the Rock n’ Roll researcher.

Joel is also a published author of numerous papers in professional journals and frequent speaker at industry conferences.  He has taught the official American Marketing Association advanced tutorial on brand loyalty.  Joel holds an MBA in statistics and economics from the University of Chicago and a BS from NYU.

On a more personal note, I am a baseball nut. I was a pitcher at NYU and I wrote a paper on applying statistics to baseball and created the concept of WAR (Wins above replacement) for a grad stat paper at the University of Chicago before SABERMETRICS was born!  Joel is also a noted blues harmonica player, playing with his band The Outliers (like statistical outliers) for 20 years and also playing harmonica for a leading Rolling Stones tribute band.

Links to videos…

Outliers: Sittin on Top of the World (Joel singing lead)

Stones tribute band doing Midnight Rambler (Joel in the white fedora playing blues harp)