3 response strategies for when Chrome stops supporting third party cookies.
Dec
9
Marketers number one priority for 2021…the loss of identifiers
In: addressabale advertising, addressable marketing, Amazon, digital marketing, facebook, google, identifiers, marketing mix modeling, Mobile marketing Association, MTA, segmentation, targeting
2 Comments
Dec
6
U.S. Marketing trends in 2019 and 2020 priorities
In: addressabale advertising, addressable marketing, advertising, Amazon, facebook, google, Linear TV, Mobile marketing Association, MTA, Multi Touch Attribution, performance marketing, programmatic advertising
Comments Off on U.S. Marketing trends in 2019 and 2020 priorities
2019 is the year addressable marketing has taken over, but privacy concerns threaten to withhold needed data.
Oct
30
How marketers can successfully on-board multi-touch attribution
In: advertising, data driven marketing, data science, marketing ROI, MTA, Multi Touch Attribution
Comments Off on How marketers can successfully on-board multi-touch attribution
The MMA has produced a 5-stage marketer roadmap and 15 acceleration tools for successful and painless adoption of MTA.
Jul
9
How baseball helped me succeed in marketing research and analytics
In: advertising, baseball, data science, digital marketing, market research, marketing, marketing mix modeling, marketing ROI, MTA, Multi Touch Attribution, nate silver, new products, research transformation, statistics
7 Comments
How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago