How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago
Jul
9
How baseball helped me succeed in marketing research and analytics
In: advertising, baseball, data science, digital marketing, market research, marketing, marketing mix modeling, marketing ROI, MTA, Multi Touch Attribution, nate silver, new products, research transformation, statistics
7 Comments
Aug
14
The new marketing science of targeting
In: advertising, ARF, consumer segmentation, marketing ROI, new products, non-buyers, programmatic advertising
Comments Off on The new marketing science of targeting
50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.