Marketers must learn brand building in performance marketing environments as advertising options shift from brand environments toward performance environments in an AI age.
Jun
11
Where the advertising landscape is headed by 2030 and why (and what to do about it)
In: advertising, AI, brand marketing, Netflix, OpenAI, performance marketing, Retail media
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Sep
9
How Netflix will transform brand marketing when it offers advertising
In: advertising, Amazon, brand marketing, data driven marketing, digital marketing, facebook, google, marketing ROI, Netflix, shopper marketing, targeting, TV, unified IDs
3 Comments
Netflix could create a best in class cross-device advertising platform to target the right BRAND-BUILDING narrative to the right person.