Brand loyalty matters more than just about anything to profitable brand growth. Here are 5 reasons and actions to take
May
1
Marketing practice changing as retailers become MarTech companies
In: advertising, Amazon, customer journey, data driven marketing, digital marketing, facebook, google, shopper journey, shopper marketing, targeting, Walmart
Comments Off on Marketing practice changing as retailers become MarTech companies
Retailers as Martech. Why media planning will transform into waterfalls based on effectiveness, from oceans based on reach.
Jan
30
Four marketing trends that researchers need to know about
In: advertising, Amazon, brand equity, consumer segmentation, customer journey, data driven marketing, digital marketing, DMP, market research, marketing mix modeling, media, Mobile marketing Association, MTA, Multi Touch Attribution, research transformation, segmentation, shopper insights, shopper journey, Walmart
2 Comments
As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.
Dec
4
Marketing and research hot topics for 2016 and 6 priorities for 2017
In: advertising, behavioral economics, big data, brand equity, consumer segmentation, data driven marketing, digital marketing, DMP, market research, Mobile marketing Association, MTA, Multi Touch Attribution, path to purchase, research transformation, shopper journey
2 Comments
6 key marketing priorities for 2017 plus how marketing research can embrace digital. Based on my top 10 blogs for 2016.