Marketing and Research Consulting for a Brave New World
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Jul

15

Disruptive marketing ideas from my body of published work

In: addressable marketing, advertising, ARF, brand equity, brand loyalty, digital marketing, Linear TV, marketing ROI, media planning, Mobile marketing Association, Movable Middle, Multi Touch Attribution, ROAS, segmentation, TV, walled gardens
2 Comments

My body of most disruptive work, all in one place, available for free download

Dec

9

Marketers number one priority for 2021…the loss of identifiers

In: addressabale advertising, addressable marketing, Amazon, digital marketing, facebook, google, identifiers, marketing mix modeling, Mobile marketing Association, MTA, segmentation, targeting
2 Comments

3 response strategies for when Chrome stops supporting third party cookies.

Apr

28

New Marketing analytics for a new Covid-19 reality

In: ad waste, addressable marketing, marketing mix modeling, Mobile marketing Association, MTA
Comments Off on New Marketing analytics for a new Covid-19 reality

It isn’t business as usual for marketers and it can’t be business as usual for marketing analytics either. Here are three changes that analytics teams need to focus on.

Dec

6

U.S. Marketing trends in 2019 and 2020 priorities

In: addressabale advertising, addressable marketing, advertising, Amazon, facebook, google, Linear TV, Mobile marketing Association, MTA, Multi Touch Attribution, performance marketing, programmatic advertising
Comments Off on U.S. Marketing trends in 2019 and 2020 priorities

2019 is the year addressable marketing has taken over, but privacy concerns threaten to withhold needed data.

May

9

The future of multi-touch attribution

In: advertising, Amazon, data driven marketing, data science, Mobile marketing Association, Multi Touch Attribution, walled gardens
1 Comment

MTA adoption is growing, but restrictions on data sharing are creating barriers. Yet workarounds and a winning solution are possible.

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