Marketing and Research Consulting for a Brave New World
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Feb

21

6 Killer Insights from Digital and Social Data

In: advertising, data driven marketing, digital marketing, listening, market research, media, research transformation, social media
3 Comments

Unlike paid impressions, earned and owned impressions means the consumer finds the brand interesting to THEM, unlocking enormous insights

Dec

31

Hot marketing and research topics in 2014 chosen by my readers

In: advertising, behavioral economics, big data, brand extensions, branding, data driven marketing, data quality, data science, digital marketing, facebook, listening, market research, media
Comments Off on Hot marketing and research topics in 2014 chosen by my readers

What were the hot topics in 2014 for marketing research? One barometer comes from over tens of thousands of page views of my content in 2014 and identifying which blog posts were “voted” as most important, treating each page view as a vote.

Nov

20

Conclusive proof that social media data predict sales…now what?

In: big data, branding, content marketing, facebook, listening, market research, social media
11 Comments

A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.

Sep

25

Does your brand have a cold wet nose? (updated)

In: advertising, branding, digital marketing, facebook, listening, market research, marketing, yahoo
1 Comment

Brand equity and brand health are not the same thing. Marketers need to know if their brand is healthy, that is positioned for growth which increasingly means monitoring digital and social signals.

Apr

11

Big data, big research possibilities emerge at ARF Conference 2014

In: advertising, big data, listening, market research
Comments Off on Big data, big research possibilities emerge at ARF Conference 2014

Marketing research tool kits and skill sets must evolve beyond the n=1000, 20 minute survey.

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