Marketing and Research Consulting for a Brave New World
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My coverage of the ARF annual conference: do you have a digital data insights strategy? Are you working as hard to understand the sea changes in media consumption as you are to understand consumption of your brand?

How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.

I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu

Contemporary research strategies to address 6 critical marketing questions show the ways that marketing research tools and mindset must evolve in a digital, social, mobile world.

Marketing research and insights professionals must flip the switch…instead of starting with “The Project” we should start with the digital river. Now we live in a world where there is a river of information that pre-dates the marketing question and flows continuously as it is fed by digital tributaries from social media, search, navigation pathways.