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50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.

GDPR has made targeting and MTA harder for marketers but not impossible. Don’t become a marketing zombie and give in.

Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.

Five principles for how advertising NOW works

In: advertising, ARF, digital marketing, programmatic advertising
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ARF-inspired insights proving advertising works especially if you think integrated, programmatic.