Marketing and Research Consulting for a Brave New World
Subscribe via RSS

Oct

7

Guidebook now available: Brand building in a digital, social, and mobile age

In: advertising, behavioral economics, brand extensions, branding, digital marketing, facebook, futures, innovation, listening, market research, marketing, media, mobile, path to purchase, research, research transformation, shopper marketing, social media
1 Comment

I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu

Sep

27

Creating the marketing research playbook for a digital, social, mobile future

In: advertising, behavioral economics, branding, customer relationships, digital marketing, facebook, listening, market research, marketing, media, mobile, research transformation, social media
Comments Off on Creating the marketing research playbook for a digital, social, mobile future

Contemporary research strategies to address 6 critical marketing questions show the ways that marketing research tools and mindset must evolve in a digital, social, mobile world.

Sep

18

How emerging media behaviors shape the future of Marketing Research practices

In: facebook, market research, research transformation, shopper insights, social media
6 Comments

Enabled by new media, virtually every element of marketing research practice has changed over the past 30 years. Here is what’s next in the coming years.

Sep

9

My top ten most shared marketing and research blog posts

In: advertising, behavioral economics, brand extensions, digital marketing, facebook, market research, media, shopper insights, shopper marketing, social media
Comments Off on My top ten most shared marketing and research blog posts

List of my top ten most shared blogs focus on new fact-based insights, new ideas about digital, shopper, media strategies, discussing behavioral economics, and offer advice about marketing research methods.

Mar

14

From mind marketing to behavior marketing

In: advertising, digital marketing, facebook, social media
Comments Off on From mind marketing to behavior marketing

Marketing will transform from being a battle for the mind to becoming a battle for behaviors. And, the way we researchers measure brand progress must become more native to our digital lives.

« PREVIOUS — MORE »