At the ARF, a panel of scientists and buyers unanimously agreed that, with proper procedures, quota samples from double opt-in online research panels can produce reliable and consistent data, which make them a valid choice for tracking research and concept testing.
Nov
4
Online research…going forward
In: data quality, research
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Sep
30
The ARF launches a “Quality Enhancement Process” (QeP) that is intended to have research buyers and sellers work collaboratively and transparently towards a common goal—to once again be able to take data quality for granted so we can focus energies on key marketing issues.
Jul
6
On June 9th , the ARF Online Research Quality Council (ORQC) presented detailed findings from an unprecedented US R&D project regarding online data quality, called “Foundations of Quality” (FoQ). Now that we’re into the 90 day action plan stage, I wanted to provide an update.
Jul
1
Media Research: Are We Falling Farther Behind?
In: advertising, data quality, social media
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Are we in a crisis, as Alan Wurtzel from NBC said? Bob Barocci, President of the ARF on the state of media research presented at the ARF’s Audience Measurement 4.0 Conference.
Jun
10
On Tuesday, the ARF Online Research Quality Council presented detailed findings from an unprecedented US R&D project regarding online data quality, called “Foundations of Quality” (FoQ). Beyond the fact that it was about $1MM in research, it was unprecedented and quite remarkable as 17 leading online panel companies cooperated with each other and with large […]