Targeting your own buyers and prime prospects with heavier media weight can increase sales by $100MM and build a stronger brand.
Oct
21
What is wrong with marketers wanting more reach with their advertising? Plenty!
In: advertising, Marc Pritchard, marketing ROI, media, media planning, Procter and Gamble, programmatic advertising, ROAS, targeting
1 Comment
More reach means your advertising will be less profitable. Move to ROAS-based media planning. Here’s how.
Sep
9
How Netflix will transform brand marketing when it offers advertising
In: advertising, Amazon, brand marketing, data driven marketing, digital marketing, facebook, google, marketing ROI, Netflix, shopper marketing, targeting, TV, unified IDs
3 Comments
Netflix could create a best in class cross-device advertising platform to target the right BRAND-BUILDING narrative to the right person.
Feb
6
Why does marketing fail so often and how can we do better?
In: advertising, data driven marketing, media, Mobile marketing Association, programmatic advertising, targeting
2 Comments
Enablement and better performance…now THAT’S one hell of a new value proposition for marketing research!
Dec
18
Hot topics for 2018 and 4 top Marketing and Research priorities for 2019
In: advertising, Amazon, big data, brand equity, branding, consumer segmentation, data driven marketing, digital marketing, DMP, facebook, futures, GDPR, google, Linear TV, Mobile marketing Association, MTA, Multi Touch Attribution, programmatic advertising, research transformation, targeting, TV, unified IDs
2 Comments
Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age