Enablement and better performance…now THAT’S one hell of a new value proposition for marketing research!
Feb
6
Why does marketing fail so often and how can we do better?
In: advertising, data driven marketing, media, Mobile marketing Association, programmatic advertising, targeting
2 Comments
Dec
18
Hot topics for 2018 and 4 top Marketing and Research priorities for 2019
In: advertising, Amazon, big data, brand equity, branding, consumer segmentation, data driven marketing, digital marketing, DMP, facebook, futures, GDPR, google, Linear TV, Mobile marketing Association, MTA, Multi Touch Attribution, programmatic advertising, research transformation, targeting, TV, unified IDs
2 Comments
Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age
May
1
Marketing practice changing as retailers become MarTech companies
In: advertising, Amazon, customer journey, data driven marketing, digital marketing, facebook, google, shopper journey, shopper marketing, targeting, Walmart
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Retailers as Martech. Why media planning will transform into waterfalls based on effectiveness, from oceans based on reach.
Mar
16
Why brand equity matters even to performance marketing
In: advertising, Amazon, ARF, behavioral economics, brand equity, brand loyalty, branding, consumer segmentation, digital marketing, programmatic advertising, targeting
4 Comments
Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.
Dec
4
Top 4 marketing and analytics priorities for 2018
In: advertising, Amazon, facebook, Marc Pritchard, marketing mix modeling, MTA, Procter and Gamble, segmentation, targeting
Comments Off on Top 4 marketing and analytics priorities for 2018
Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.