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Best media strategy requires 1) get the segment right, 2) get the audiences right that deliver a high concentration of that segment.

3 response strategies for when Chrome stops supporting third party cookies.

Five things marketers don’t know about their best customers (and prospects)

In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
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Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target

It isn’t business as usual for marketers and it can’t be business as usual for marketing analytics either. Here are three changes that analytics teams need to focus on.

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