Marketing and Research Consulting for a Brave New World
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Jul

20

Five things marketers don’t know about their best customers (and prospects)

In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
Comments Off on Five things marketers don’t know about their best customers (and prospects)

Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target

Apr

28

New Marketing analytics for a new Covid-19 reality

In: ad waste, addressable marketing, marketing mix modeling, Mobile marketing Association, MTA
Comments Off on New Marketing analytics for a new Covid-19 reality

It isn’t business as usual for marketers and it can’t be business as usual for marketing analytics either. Here are three changes that analytics teams need to focus on.

Feb

20

Four targeting strategies that build stronger brands

In: ad waste, addressabale advertising, advertising, brand marketing, targeting
4 Comments

Targeting your own buyers and prime prospects with heavier media weight can increase sales by $100MM and build a stronger brand.

Oct

21

What is wrong with marketers wanting more reach with their advertising? Plenty!

In: advertising, Marc Pritchard, marketing ROI, media, media planning, Procter and Gamble, programmatic advertising, ROAS, targeting
1 Comment

More reach means your advertising will be less profitable. Move to ROAS-based media planning. Here’s how.

Aug

14

The new marketing science of targeting

In: advertising, ARF, consumer segmentation, marketing ROI, new products, non-buyers, programmatic advertising
Comments Off on The new marketing science of targeting

50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.

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