A truly transformational part of digital marketing is that brands can now become Media, attracting their own audiences.Researchers need new metrics to guide brand as media success.
Nov
17
Harnessing the new marketing ATOM
In: advertising, big data, content marketing, market research, marketing, media, programmatic advertising
2 Comments
Nov
5
Move beyond the insight to find the prediction question
In: big data, data driven marketing, data science, digital marketing, fivethirtyeight, market research, media, nate silver
9 Comments
Hey marketing research…in the age of data driven marketing, insights aren’t enough. You need to find the prediction question and address it. Here’s how…
May
27
The biggest problem with the marketing funnel is that it leads to the media funnel
In: advertising, big data, digital marketing, facebook
2 Comments
Because we think awareness comes first, then consideration and purchase, we move from reach to targeted advertising, from attitudes to behavior. We need to flip the media funnel.
Apr
3
The death of organic Facebook impressions has done marketers three big favors
In: advertising, digital marketing, facebook, social media
2 Comments
Facebook’s new newsfeed algorithm has practically killed brands’ organic impressions. Is the bloom off the rose? No…Facebook did marketers a big favor.