In a multiscreen era, Marketers need to measure and synch all digital behaviors across screens to use media to create brand growth
May
15
Marketers and media getting that synching feeling
In: advertising, digital marketing, media, mobile
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Aug
8
For an ad campaign to pay out, less than 1% of impressions need to have impact, that is, directly lead to a purchase. Accept advertising waste as part of a process that leads to brand success.
Feb
8
Is advertising relevant?
In: advertising, market research, marketing
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Only 11% of TV commercials are relevant to me as both a consumer and shopper. Reduce advertising waste by increasing the relevance of ad impressions at the moment of exposure, to individuals as BOTH consumers AND shoppers.
Jan
30
How Social Media is revolutionizing paid and owned media
In: advertising, social media
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Social media is not just about earned media, it profoundly affects paid and owned media as well, changing how marketers spend their ad budgets, away from demographics and toward interests, behaviors, and self-directed seeking.