The ARF had an amazing day on Oct 29th. Over 200 people, many research leaders, starstudded lineup of speakers… all knowing we need a new path forward. Thinking “Listening” might be the fulcrum for transformation of the research function; thinking sense and respond might be the new way that brands show loyalty to customers. The ARF plans to conduct another one of these in early February in SF and plans to create a “Research Transformation Super-council”. Any of you who were there or who want to share your thoughts, please reply to this blog. THANKS!
Oct
30
Sep
27
An article recently appeared in AdWeek, entitled “You Can’t Avoid Ad Avoidance…”. Provocatively and correctly, Greg Stuart asks, “What is the future of a business where the consumer hates your product — in this case, advertising?” You get the point, I’m sure. Obviously, marketers need to find better ways of having their brands’ communications welcomed […]
Aug
19
On July 15th at The ARF, we caught lightening in a bottle. A dozen industry leaders met to discuss how to listen to the naturally occurring conversations of consumers via blogs, search, etc. and wound up beginning a journey that will transform the research function and the marketing organizations they serve. Researchers becoming the new […]
Jun
17
Cross-Media understanding is a top priority for ARF members (based on a recent survey of over 200 ARF members). No surprise there. However, when we conducted 20 in-depth interviews among members, the reasons started to fragment (yeah, just like media!) Here are some of the things we heard (and have gleaned from the trade press). […]
Apr
28
One of the biggest challenges Research faces is getting kids jazzed up about it as a career. Yet the funny thing is that what we do is cool, we just don’t market ourselves very well. I had a conversation with a marketing professor who said, “If I ask my marketing class of 50 how many […]
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