The ARF had an amazing day on Oct 29th. Over 200 people, many research leaders, starstudded lineup of speakers… all knowing we need a new path forward. Thinking “Listening” might be the fulcrum for transformation of the research function; thinking sense and respond might be the new way that brands show loyalty to customers. The ARF plans to conduct another one of these in early February in SF and plans to create a “Research Transformation Super-council”. Any of you who were there or who want to share your thoughts, please reply to this blog. THANKS!
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2 Responses to “After Oct 29th, there's no turning back”
Copyright © 2013 Rubinson Partners, Inc.
[…] Leader Forum in NY this week. One of the themes of interest to me in several ways was one that Joel Rubinson set up in the intro. Social media, he said, allows companies to “observe consumers in the […]
Joel-
We thought the day was terrific. Given the economy right now, there is no more important time to listen, so your message seemed to hit home with a lot of people. You did a nice job of bringing people together to explore how social media and online feedback can be a secret weapon for making withering marketing budgets exponentially more effective. The Dove Campaign for Beauty and Communispace/MTV presentations were terrific examples. Great job on putting this together!