The ARF had an amazing day on Oct 29th. Over 200 people, many research leaders, starstudded lineup of speakers… all knowing we need a new path forward. Thinking “Listening” might be the fulcrum for transformation of the research function; thinking sense and respond might be the new way that brands show loyalty to customers. The ARF plans to conduct another one of these in early February in SF and plans to create a “Research Transformation Super-council”. Any of you who were there or who want to share your thoughts, please reply to this blog. THANKS!
-
Links
-
Recent Posts
- Cracking the Ad Responsiveness Code: A Tale of Two Theories
- How my model beat Nate Silver at predicting the 2024 election results
- How to Improve Advertising Attentiveness
- Stop chasing reach…evidence that Movable Middles are the real gold mine
- The case for rethinking broad reach paid media plans
- Carry over effect of prior years of brand advertising on today’s sales
- What Oliver Anthony Can Teach Us About Brand Building
Categories
- A/B tests
- ad waste
- addressabale advertising
- addressable marketing
- advertising
- advertising attentiveness
- advertising effectiveness
- advertising long term effects
- AI
- Ally Bank
- Amazon
- ARF
- audiences
- baseball
- Bayes
- behavioral economics
- BehaviorLens
- big data
- brand attributes
- brand building
- brand equity
- brand extensions
- brand health
- brand loyalty
- brand marketing
- brand positioning
- brand strategy
- brand trackers
- branding
- causality
- ChatGPT
- concept testing
- confidence intervals
- consumer segmentation
- content marketing
- CTV
- customer experience
- customer journey
- customer relationships
- customer retention
- data driven marketing
- data quality
- data science
- digital marketing
- DISQO
- DMP
- Dunkin Donuts
- Dynata
- fivethirtyeight
- food and beverage
- futures
- GDPR
- Generative AI
- Google ghost ads
- growth
- identifiers
- innovation
- Linear TV
- listening
- Marc Pritchard
- market research
- marketing
- marketing analytics
- marketing mix modeling
- marketing ROI
- markov chains
- Markov matrix
- Markov repeat rates
- Math
- media
- media planning
- MMA Global
- mobile
- Mobile marketing Association
- Movable Middle
- MRX
- MTA
- Multi Touch Attribution
- nate silver
- Netflix
- new products
- non-buyers
- NYU
- Oliver Anthony
- online video
- path to purchase
- Patrick Hanlon
- performance marketing
- Presidential election
- Primal Branding
- Procter and Gamble
- Product life cycle
- programmatic advertising
- RCT tests
- Reach
- recession
- Repeat rate
- research
- Research is Cool
- research transformation
- retail
- Retail media
- ROAS
- Seattles Best
- segmentation
- segments
- shopper insights
- shopper journey
- shopper marketing
- social media
- Starbucks
- stat testing
- statistics
- synthetic data
- targeting
- The MMA
- trackers
- TransUnion
- TV
- Uncategorized
- unified IDs
- Viant
- walled gardens
- Walmart
- yahoo
Frequent Tags
360 media advertising ARF behavioral economics branding brand loyalty brands brand tracking digital marketing facebook google innovation listening marketing market research media mobile path to purchase programmatic advertising research research transformation retail shopper marketing social media targeting twitterArchives
Blogroll
Oct
30
Comments
2 Responses to “After Oct 29th, there's no turning back”
Copyright © 2013 Rubinson Partners, Inc.
[…] Leader Forum in NY this week. One of the themes of interest to me in several ways was one that Joel Rubinson set up in the intro. Social media, he said, allows companies to “observe consumers in the […]
Joel-
We thought the day was terrific. Given the economy right now, there is no more important time to listen, so your message seemed to hit home with a lot of people. You did a nice job of bringing people together to explore how social media and online feedback can be a secret weapon for making withering marketing budgets exponentially more effective. The Dove Campaign for Beauty and Communispace/MTV presentations were terrific examples. Great job on putting this together!