If you’re struggling with a social media strategy, you’re not alone! There are a number of reasons why social media is so hard to master. 1—Your brand needs to be welcomed by people and you need to welcome them onto your management team. Many social media initiatives by major manufacturers are met by skepticism and […]
Mar
14
Brand engagement, turning people into ambassadors for your brand, getting them to be social media Johnny Appleseed-s all SEEM like the holy grail in a social media world. Certainly, a marketer should position a brand in that magical way that creates a special “walk on hot coals” kind of love between customer and brand. Right? […]
Jan
29
OK. It’s a fact…storytelling works. Here’s the proof. At the ARF Industry Leader Forum in San Francisco on Tuesday, a number of presenters (including yours truly) used stories…specifically creation stories (for example, I described the meeting and the moment when the research transformation initiative was born on July 15th at the ARF). At our SF […]