As leaders gather at the ARF to discuss research transformation, something big is happening…a new vision for research that creates a learning organization. To learn, we must listen…we must be able to hear the unexpected. That’s where social media, search, managed communities come in. People use THEIR words, rather than answer questions in your words. Look at what columnists for trade journals were saying about superbowl commercials and then look at the app the NY Times created to show twittering against a timeline. Very different! Somehow, I believe the twittering more than opinions of “pundits”. For a full description of my thoughts on this go to a recent blog interview with me by Toby at diva marketing. OK, so listening to social media is important but HOW do we do it? At our annual conference, we have created a one-stop “listening zone”. All the leaders in this space in one place where you can turbo-charge your knowledge about this space. On the sunday before our annual conference, you can even participate in social media bootcamp–admit you don’t know as much about twitter, blogging, facebook, creating a youtube channel…and do something about it. Listening is going to be a big part of the research value chain. Start embracing that.

-
Links
-
Recent Posts
- Decoding advertising’s futureā¦the Math, AI, wave
- How marketers can consistently out-perform the average
- The brand prediction powers of the Markov switching matrix
- Over 26 years, evidence for targeting your advertising impressions
- Retail Media…coming on like a freight train
- Why marketers should not ignore brand loyalty
- What the Best Metric in Sports Analytics Tells Marketers About Ad Effectiveness
Categories
- A/B tests
- ad waste
- addressabale advertising
- addressable marketing
- advertising
- advertising effectiveness
- AI
- Amazon
- ARF
- audiences
- baseball
- Bayes
- behavioral economics
- BehaviorLens
- big data
- brand attributes
- brand building
- brand equity
- brand extensions
- brand health
- brand loyalty
- brand marketing
- brand positioning
- brand strategy
- brand trackers
- branding
- causality
- ChatGPT
- concept testing
- confidence intervals
- consumer segmentation
- content marketing
- CTV
- customer experience
- customer journey
- customer relationships
- data driven marketing
- data quality
- data science
- digital marketing
- DISQO
- DMP
- Dunkin Donuts
- fivethirtyeight
- food and beverage
- futures
- GDPR
- Generative AI
- Google ghost ads
- growth
- identifiers
- innovation
- Linear TV
- listening
- Marc Pritchard
- market research
- marketing
- marketing mix modeling
- marketing ROI
- markov chains
- Markov matrix
- Markov repeat rates
- Math
- media
- media planning
- mobile
- Mobile marketing Association
- Movable Middle
- MRX
- MTA
- Multi Touch Attribution
- nate silver
- Netflix
- new products
- non-buyers
- NYU
- online video
- path to purchase
- Patrick Hanlon
- performance marketing
- Primal Branding
- Procter and Gamble
- Product life cycle
- programmatic advertising
- RCT tests
- recession
- Repeat rate
- research
- Research is Cool
- research transformation
- retail
- Retail media
- ROAS
- Seattles Best
- segmentation
- segments
- shopper insights
- shopper journey
- shopper marketing
- social media
- Starbucks
- stat testing
- statistics
- targeting
- The MMA
- trackers
- TV
- Uncategorized
- unified IDs
- walled gardens
- Walmart
- yahoo
Frequent Tags
360 media advertising ARF behavioral economics branding brand loyalty brands brand tracking digital marketing facebook google innovation listening marketing market research media mobile path to purchase programmatic advertising research research transformation retail shopper marketing social media targeting twitterArchives
Blogroll
Feb
16
Tags: blogosphere, buzz, learning, listening, market research, research, research transformation, social media
Comments
Copyright © 2013 Rubinson Partners, Inc.