The top priority for marketers? Learn how to build brands via digital media because TV is no longer enough.
Nov
28
Rethinking how to build brands…beyond linear TV
In: advertising, Amazon, branding, digital marketing, Linear TV, Mobile marketing Association, TV, unified IDs
3 Comments
Aug
14
The new marketing science of targeting
In: advertising, ARF, consumer segmentation, marketing ROI, new products, non-buyers, programmatic advertising
Comments Off on The new marketing science of targeting
50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.
Jun
12
How marketers can survive the zombie apocalypse called GDPR
In: advertising, Amazon, ARF, data driven marketing, digital marketing, facebook, GDPR, google, MTA, Multi Touch Attribution
Comments Off on How marketers can survive the zombie apocalypse called GDPR
GDPR has made targeting and MTA harder for marketers but not impossible. Don’t become a marketing zombie and give in.
May
1
Marketing practice changing as retailers become MarTech companies
In: advertising, Amazon, customer journey, data driven marketing, digital marketing, facebook, google, shopper journey, shopper marketing, targeting, Walmart
Comments Off on Marketing practice changing as retailers become MarTech companies
Retailers as Martech. Why media planning will transform into waterfalls based on effectiveness, from oceans based on reach.
Mar
16
Why brand equity matters even to performance marketing
In: advertising, Amazon, ARF, behavioral economics, brand equity, brand loyalty, branding, consumer segmentation, digital marketing, programmatic advertising, targeting
4 Comments
Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.