As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.
Jan
30
Four marketing trends that researchers need to know about
In: advertising, Amazon, brand equity, consumer segmentation, customer journey, data driven marketing, digital marketing, DMP, market research, marketing mix modeling, media, Mobile marketing Association, MTA, Multi Touch Attribution, research transformation, segmentation, shopper insights, shopper journey, Walmart
2 Comments
Dec
4
Top 4 marketing and analytics priorities for 2018
In: advertising, Amazon, facebook, Marc Pritchard, marketing mix modeling, MTA, Procter and Gamble, segmentation, targeting
Comments Off on Top 4 marketing and analytics priorities for 2018
Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.
Aug
29
The next sea change in marketing is coming fast. Are you ready?
In: advertising, Amazon, branding, consumer segmentation, customer journey, data driven marketing, digital marketing, marketing, Walmart
1 Comment
Retailers are becoming publishers and ad networks, offering reach, unified IDs and a way to target active shoppers that can dramatically improve marketing ROI. Amazon could turn the big 2 into the big 3.
Aug
2
Why you are getting the wrong answer on advertising effectiveness
In: advertising, branding, consumer segmentation, customer journey, digital marketing, DMP, market research, MTA, Multi Touch Attribution
8 Comments
Measuring the full effects of advertising is not done correctly but when a simple but critical concept is added, everything changes.