Marketing and Research Consulting for a Brave New World
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7 priorities for addressing the slippage between the brand preferred and the brand bought, revealed by adopting a path to purchase framework.

How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.

Digital is proven here to be a strong brand medium. Increasingly the TV commercial, without a brand having strong digital presence, will make the sound of one hand clapping

Enabled by new media, virtually every element of marketing research practice has changed over the past 30 years. Here is what’s next in the coming years.

List of my top ten most shared blogs focus on new fact-based insights, new ideas about digital, shopper, media strategies, discussing behavioral economics, and offer advice about marketing research methods.

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