In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.
In: advertising, big data, content marketing, customer journey, customer relationships, data driven marketing, digital marketing, market research, marketing, media, mobile, path to purchase, programmatic advertising, shopper insights, shopper journey, shopper marketing
7 priorities for addressing the slippage between the brand preferred and the brand bought, revealed by adopting a path to purchase framework.
Digital is proven here to be a strong brand medium. Increasingly the TV commercial, without a brand having strong digital presence, will make the sound of one hand clapping