Enabled by new media, virtually every element of marketing research practice has changed over the past 30 years. Here is what’s next in the coming years.
Sep
9
My top ten most shared marketing and research blog posts
In: advertising, behavioral economics, brand extensions, digital marketing, facebook, market research, media, shopper insights, shopper marketing, social media
Comments Off on My top ten most shared marketing and research blog posts
List of my top ten most shared blogs focus on new fact-based insights, new ideas about digital, shopper, media strategies, discussing behavioral economics, and offer advice about marketing research methods.
Aug
9
An insider look at reinventing brand equity tracking
In: branding, facebook, market research, marketing, media, mobile, shopper insights
Comments Off on An insider look at reinventing brand equity tracking
Marketers don’t want brand trackers…they want brand success systems that seamlessly integrate insights, metrics, and media actions because today, it all comes at you at once.
Jul
15
What Marketing Research Can Borrow from Behavioral Economics
In: behavioral economics, market research, marketing, path to purchase, shopper insights
1 Comment
It is important that we marketing researchers become like Behavioral economists and study how people make choices, not just the choices they make.
Jan
16
From fractured insights to holistic understanding
In: innovation, market research, research, Research is Cool, research transformation, shopper insights
1 Comment
because of specialization, insight functions are driven to dehumanize the customer experience. What we can do about it…