Marketing and Research Consulting for a Brave New World
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Sep

25

Four traditional marketing truths that have broken down

In: advertising, behavioral economics, branding, data driven marketing, digital marketing, market research, media, path to purchase, programmatic advertising, research, research transformation, shopper insights
1 Comment

In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.

Jan

16

How data-driven is your marketing RESEARCH?

In: advertising, big data, customer relationships, data driven marketing, data science, digital marketing, facebook, market research, marketing, programmatic advertising, research transformation, twitter
2 Comments

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

Sep

18

How emerging media behaviors shape the future of Marketing Research practices

In: facebook, market research, research transformation, shopper insights, social media
6 Comments

Enabled by new media, virtually every element of marketing research practice has changed over the past 30 years. Here is what’s next in the coming years.

Jun

27

In a multi screen world, marketers must relearn how brands are built

In: advertising, branding, digital marketing, media
Comments Off on In a multi screen world, marketers must relearn how brands are built

In a multi-screen world, where consumers have self-directed media experiences, Marketers need a new plan to use media to create healthy, growing brands.

Jan

8

Marketing simplification

In: customer experience, market research, marketing
3 Comments

Simplification of life is what made Google, Amazon, and Apple so successful. TV program and shopper choices are the next 2 areas ripe for simplification reinvention.

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