GDPR has made targeting and MTA harder for marketers but not impossible. Don’t become a marketing zombie and give in.
Jun
12
How marketers can survive the zombie apocalypse called GDPR
In: advertising, Amazon, ARF, data driven marketing, digital marketing, facebook, GDPR, google, MTA, Multi Touch Attribution
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May
1
Marketing practice changing as retailers become MarTech companies
In: advertising, Amazon, customer journey, data driven marketing, digital marketing, facebook, google, shopper journey, shopper marketing, targeting, Walmart
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Retailers as Martech. Why media planning will transform into waterfalls based on effectiveness, from oceans based on reach.
Dec
4
Top 4 marketing and analytics priorities for 2018
In: advertising, Amazon, facebook, Marc Pritchard, marketing mix modeling, MTA, Procter and Gamble, segmentation, targeting
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Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.
Aug
29
The next sea change in marketing is coming fast. Are you ready?
In: advertising, Amazon, branding, consumer segmentation, customer journey, data driven marketing, digital marketing, marketing, Walmart
1 Comment
Retailers are becoming publishers and ad networks, offering reach, unified IDs and a way to target active shoppers that can dramatically improve marketing ROI. Amazon could turn the big 2 into the big 3.
Jun
8
What does marketing to the journey actually mean? (and what it will take)
In: advertising, customer journey, data driven marketing, digital marketing, DMP, unified IDs
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Journeys, unified IDs, multi-touch attribution analysis are central interconnected parts to our marketing future. Here’s is how they fit together.