Could a marketing researcher bring a new, edgy perspective that others would find compelling? Yes! Blogging for Fast Company Magazine on marketing, advertising, and innovation.
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- The case for rethinking broad reach paid media plans
- Carry over effect of prior years of brand advertising on today’s sales
- What Oliver Anthony Can Teach Us About Brand Building
- Are you doing all you can to retain your own customers?
- New Evidence…The Power of Movable Middle Targeting Across Sectors
- Decoding advertising’s future…the Math, AI, wave
- How marketers can consistently out-perform the average
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Jun
29
What’s a Researcher Like Me Doing in a Place Like This?
In: advertising, branding, innovation, listening, Research is Cool, research transformation
Comments Off on What’s a Researcher Like Me Doing in a Place Like This?
May
14
A Klingon is one of the bad guys in Star Trek; a Marketing “Cling-on” is also dangerous…someone who clings on to rules of thumb from the past, believing the world is really not so different after all. Trekkies know what a Klingon looks like, but how about a Marketing “Cling-on?” Here are some examples. In […]
Apr
2
An Industry Event That Will Affect the Future of Research
In: research transformation
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We at the ARF want to thank the thousands who were part of the ARF Re:Think2009 annual conference. The fact that this year’s attendance was in the thousands and approached last year’s record high meant attendees would be particularly demanding about value received in this very tough year. And yet, feedback we received from attendees, […]
Mar
24
Monday at the ARF, a rather remarkable grouping of industry leaders brainstormed about a new set of principles for how to innovate. The main purpose of the meeting was the on-going research transformation initiative at the ARF and participants included research/consumer insights leaders from CBS, J&J, Levi Strauss, Unilever, the former head of research at […]
Mar
8
If you had to choose one conference…
In: research transformation
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Today’s unprecedented marketing and economic environment puts an old joke in a new light. The joke is about two guys being chased by a bear in the woods. One guy says to the other as he’s running out of breath, “I don’t think we can outrun this bear”. The other says, “I only have to […]