Marketing and Research Consulting for a Brave New World
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Aug

24

Eight Brand-Building Ideas in a Digital Age

In: branding, digital marketing
5 Comments

Technology is changing how we live our lives and the rules for brand-building. Here are eight ideas the agile brand marketer should consider in a digital age.

Jun

24

What happens to traditional media when it goes digital?

In: advertising, media
1 Comment

Digitization is transformational to the media experience, advertising possibilities and media businesses. Now, the media property is the organizing principle and it must live synergistically across platforms. Advertising on traditional media no longer has to be static and served to a whole audience.

Dec

30

Six marketing research wake-up calls in 2009

In: data quality, listening, media, research, research transformation, shopper insights
8 Comments

Six big wakeup calls in 2009 are doing the marketing research profession a favor; refocusing us on what it will take to conduct trustworthy research, find unexpected feedback, provide anticipatory insights, measure media in a way that people now choose to experience it, and properly rebalance our understanding of how people choose brands by placing more emphasis on understanding the shopper.

Dec

2

Putting shopper marketing into the hands of the shopper

In: shopper marketing
Comments Off on Putting shopper marketing into the hands of the shopper

Over the next few years three of the hottest marketing trends, digital marketing, shopper marketing, and mobile life will all converge to put shopper marketing into the hands of the shopper. Literally.

Jul

1

Media Research: Are We Falling Farther Behind?

In: advertising, data quality, social media
Comments Off on Media Research: Are We Falling Farther Behind?

Are we in a crisis, as Alan Wurtzel from NBC said? Bob Barocci, President of the ARF on the state of media research presented at the ARF’s Audience Measurement 4.0 Conference.

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