Digital is proven here to be a strong brand medium. Increasingly the TV commercial, without a brand having strong digital presence, will make the sound of one hand clapping
Feb
11
Attention marketers. Proof that digital IS a branding medium
In: advertising, branding, digital marketing, media, path to purchase, shopper insights
1 Comment
Dec
12
Recency planning in a digital age…my lunch with Erwin
In: advertising, digital marketing, media, path to purchase
1 Comment
How marketers and media can best deliver on Erwin Ephron’s philosophy of recency planning in a digital age
Jul
15
What Marketing Research Can Borrow from Behavioral Economics
In: behavioral economics, market research, marketing, path to purchase, shopper insights
1 Comment
It is important that we marketing researchers become like Behavioral economists and study how people make choices, not just the choices they make.
Apr
9
Improve digital marketing with new ROI metrics, Google tells CPG marketers
In: advertising, digital marketing, path to purchase, shopper marketing
1 Comment
Google tells CPG marketers, to improve digital performance, move away from sole reliance on marketing mix models towards measuring Key Value Tasks and their downstream impact.