Traditional marketing theory tells us that the purchase is the successful outcome of consumer-directed messages that create awareness which begets interest, desire, and action.
what happens when that is wrong? What does marketing do when it STARTS “store back” with the purchase? Based on shopper insights research, I believe that, for grocery products, over half of first-time purchases are unplanned;
Jul
27
What if it all STARTS with the purchase?
In: advertising, behavioral economics, market research, marketing, retail, shopper insights, shopper marketing, social media
5 Comments
Jun
24
Digitization is transformational to the media experience, advertising possibilities and media businesses. Now, the media property is the organizing principle and it must live synergistically across platforms. Advertising on traditional media no longer has to be static and served to a whole audience.
Dec
2
Putting shopper marketing into the hands of the shopper
In: shopper marketing
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Over the next few years three of the hottest marketing trends, digital marketing, shopper marketing, and mobile life will all converge to put shopper marketing into the hands of the shopper. Literally.
Nov
11
Digital marketing and shopper marketing will increasingly merge together. Mobile devices will allow people to bring information, offers, and friends (virtually) into the store with them. The internet is no longer only on your desktop, it is everywhere including right in the store.