Marketing is transforming from top down to bottom up…understand it, embrace it, master it, measure it.
Aug
30
Why you should NOT follow Procter’s latest marketing advice
In: advertising, consumer segmentation, data driven marketing, digital marketing, market research, programmatic advertising, research transformation
9 Comments
Feb
16
Fixing a Brand called Marketing Research
In: digital marketing, DMP, market research, research transformation, social media
3 Comments
How to fix Marketing Research’s branding and “broken tools” problems in a digital, data-driven marketing age
Jan
22
Researchers…are you connected to the new Brain of Marketing?
In: data driven marketing, digital marketing, DMP, market research, marketing mix modeling
Comments Off on Researchers…are you connected to the new Brain of Marketing?
The DMP is Marketing’s new intelligence engine…and it lies OUTSIDE of the marketing research/insights team. How researchers can get back in the game.
Sep
25
Four traditional marketing truths that have broken down
In: advertising, behavioral economics, branding, data driven marketing, digital marketing, market research, media, path to purchase, programmatic advertising, research, research transformation, shopper insights
1 Comment
In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.
Sep
21
The future has to look like digital. It can’t go the other way
In: advertising, big data, concept testing, customer relationships, data driven marketing, digital marketing, market research, marketing, marketing mix modeling, media, programmatic advertising, research transformation
1 Comment
In a digital, programmatic future, marketing is becoming a first party data game. Here is how Marketing and Research practices can be aligned in a digital world.