How market research must change so brands stay strategic while executing tactically on data to drive short term performance and long term value.
Jul
14
What marketing research must do differently in a data driven age
In: big data, concept testing, data driven marketing, digital marketing, programmatic advertising, research, research transformation
5 Comments
Jun
15
From descriptive insights to predictive insights
In: advertising, big data, data driven marketing, data science, digital marketing, facebook, market research, research transformation, social media
2 Comments
Here is how Marketing research can shift focus from descriptive analytics (of what has already happened) to prediction.
Apr
10
How to stop marketing like it’s 2011
In: advertising, big data, data driven marketing, data science, digital marketing, marketing mix modeling, media
Comments Off on How to stop marketing like it’s 2011
Here are 6 new principles for how marketers can stop being conservative and drive up ROI 30% in a digital, social, mobile age.
Mar
9
Clients have unmet needs, yet you can’t get a meeting. Why?
In: innovation, market research, research, Research is Cool, research transformation
5 Comments
Advice from Joan Lewis, Former SVP Global SMK Procter. Lead with your capabilities that stretches my thinking about possibilities…you have 15 minutes!