Marketing and Research Consulting for a Brave New World
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Sep

30

When surveys behave badly…and what to do about it

In: big data, data quality, market research
4 Comments

Four reasons that surveys can produce garbage data and four pieces of advice to get valid and useful results

Aug

18

Creating a research transformation agenda for 2015

In: advertising, digital marketing, facebook, innovation, market research, research transformation
10 Comments

The two most powerful concepts in marketing research…trends and norms…are also the biggest enemies to innovation. Here is the recommended process for your transformation goals for 2015.

Jul

10

Data driven marketing…knowing the consumer and then doing something with it

In: advertising, big data, digital marketing, facebook, market research, research transformation
3 Comments

Marketing research needs to think at scale by using big data, changing how we segment consumers, profile brands and nurture marketing effectiveness.

Apr

30

If we can Moneyball baseball, why not marketing and marketing research?

In: advertising, baseball, big data, digital marketing, facebook, market research, marketing
Comments Off on If we can Moneyball baseball, why not marketing and marketing research?

Let’s play marketing Moneyball. Objective knowledge about media behaviors and effect on shopping should be our top priority.

Apr

22

What can big data tell us that we do not already know?

In: advertising, big data, branding, customer experience, digital marketing, facebook, market research, mobile, path to purchase, social media, twitter
1 Comment

Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.

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