How to fix Marketing Research’s branding and “broken tools” problems in a digital, data-driven marketing age
Feb
16
Fixing a Brand called Marketing Research
In: digital marketing, DMP, market research, research transformation, social media
3 Comments
Jan
22
Researchers…are you connected to the new Brain of Marketing?
In: data driven marketing, digital marketing, DMP, market research, marketing mix modeling
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The DMP is Marketing’s new intelligence engine…and it lies OUTSIDE of the marketing research/insights team. How researchers can get back in the game.
Jan
12
How to make the consumer your new organizing principle
In: advertising, customer journey, data driven marketing, digital marketing, DMP, marketing mix modeling, media, path to purchase, programmatic advertising
1 Comment
Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.
Dec
7
Hot marketing and research topics in 2015 and 2016 priorities
In: brand equity, customer journey, data driven marketing, digital marketing, market research, marketing, media, shopper journey, social media
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The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers
Nov
25
One simple marketing metric? MASB and marketers need to keep looking
In: brand equity, branding, consumer segmentation, data driven marketing, digital marketing, market research
7 Comments
The new MASB brand metric won’t make marketing better. Here is the preferred alternative