Marketing is transforming from top down to bottom up…understand it, embrace it, master it, measure it.
Aug
30
Why you should NOT follow Procter’s latest marketing advice
In: advertising, consumer segmentation, data driven marketing, digital marketing, market research, programmatic advertising, research transformation
9 Comments
Aug
10
Digital marketing, like you’re running for President
In: advertising, branding, consumer segmentation, digital marketing, DMP, facebook, market research, programmatic advertising
2 Comments
Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.
Jun
28
Reinventing audience creation and consumer segmentation in a digital age
In: advertising, brand equity, consumer segmentation, data driven marketing, digital marketing, DMP, market research, research transformation, shopper marketing
Comments Off on Reinventing audience creation and consumer segmentation in a digital age
Advertisers, not media should now define the audience. Use consumer segments as building blocks to get both short term and long term benefits.
May
16
Dear research supplier…why can’t you tell me why my brand sales are declining?
In: advertising, brand equity, branding, DMP, facebook, media, shopper journey
1 Comment
Brand trackers misdiagnose brand decline by focusing on brand metrics when it is usually the world moving around us to which the brand is failing to adjust.
Mar
17
Five principles for how advertising NOW works
In: advertising, ARF, digital marketing, programmatic advertising
Comments Off on Five principles for how advertising NOW works
ARF-inspired insights proving advertising works especially if you think integrated, programmatic.