Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.
Jan
12
How to make the consumer your new organizing principle
In: advertising, customer journey, data driven marketing, digital marketing, DMP, marketing mix modeling, media, path to purchase, programmatic advertising
1 Comment
Sep
25
Four traditional marketing truths that have broken down
In: advertising, behavioral economics, branding, data driven marketing, digital marketing, market research, media, path to purchase, programmatic advertising, research, research transformation, shopper insights
1 Comment
In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.
Sep
21
The future has to look like digital. It can’t go the other way
In: advertising, big data, concept testing, customer relationships, data driven marketing, digital marketing, market research, marketing, marketing mix modeling, media, programmatic advertising, research transformation
1 Comment
In a digital, programmatic future, marketing is becoming a first party data game. Here is how Marketing and Research practices can be aligned in a digital world.
Jul
14
What marketing research must do differently in a data driven age
In: big data, concept testing, data driven marketing, digital marketing, programmatic advertising, research, research transformation
5 Comments
How market research must change so brands stay strategic while executing tactically on data to drive short term performance and long term value.
Apr
28
The 5 point purchase intent question sucks…or does it?
In: advertising, concept testing, digital marketing, innovation, programmatic advertising, research transformation
5 Comments
New product failure rates are unacceptably high but is the fault of bad research or the media strategy?