Contemporary research strategies to address 6 critical marketing questions show the ways that marketing research tools and mindset must evolve in a digital, social, mobile world.
Sep
9
My top ten most shared marketing and research blog posts
In: advertising, behavioral economics, brand extensions, digital marketing, facebook, market research, media, shopper insights, shopper marketing, social media
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List of my top ten most shared blogs focus on new fact-based insights, new ideas about digital, shopper, media strategies, discussing behavioral economics, and offer advice about marketing research methods.
Jun
27
In a multi screen world, marketers must relearn how brands are built
In: advertising, branding, digital marketing, media
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In a multi-screen world, where consumers have self-directed media experiences, Marketers need a new plan to use media to create healthy, growing brands.
Jun
19
Ad copy testing bakeoff of traditional research methods vs. neuro methods
In: advertising, market research
Comments Off on Ad copy testing bakeoff of traditional research methods vs. neuro methods
While one might have thought that you need neuro research to get at the emotional mechanisms of advertising,mostly, traditional, survey-based copy testing methods work quite well.