Digital is proven here to be a strong brand medium. Increasingly the TV commercial, without a brand having strong digital presence, will make the sound of one hand clapping
Feb
11
Attention marketers. Proof that digital IS a branding medium
In: advertising, branding, digital marketing, media, path to purchase, shopper insights
1 Comment
Jan
15
Creating the marketing research productivity practice
In: advertising, big data, digital marketing, market research
Comments Off on Creating the marketing research productivity practice
The Marketing research function should create a new “productivity” practice that would leverage data-driven approaches and predictive thinking to drive measurable increases in marketing ROI.
Jan
8
In the age of data-driven marketing, create a post-demographics media strategy
In: advertising, big data, digital marketing, facebook, market research, marketing, shopper marketing, twitter
2 Comments
We are moving into a POST-DEMOGRAPHICS, data driven era for media strategy…where behavior-based media strategies offer RECENCY, RELEVANCE, and REINFORCEMENT targeting.
Dec
12
Recency planning in a digital age…my lunch with Erwin
In: advertising, digital marketing, media, path to purchase
1 Comment
How marketers and media can best deliver on Erwin Ephron’s philosophy of recency planning in a digital age
Nov
1
A recent blog by Forrester claims Facebook is letting marketers down, but exhibits an astounding lack of understanding of how Facebook presence benefits brands.